Until There’s a Cure – Princeton surgeon, Dr. Rachel Dultz

The little pink ribbon symbolizing the fight against breast cancer has found its way into so many facets of society that it’s hard to believe the idea was initially a tough sell. Nancy Brinker, who pioneered the concept of cause related marketing with the iconic image, faced resistance from potential sponsors squeamish about being associated with cancer, especially cancer of the breast. “Papers didn’t want to print the words ‘breast cancer,’ so it was very much an uphill battle,” recalled Brinker when she received the Presidential Medal of Freedom from Barack Obama this August.

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Posted in: Breast Cancer Diagnosis

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